The fiesta is part and bundle of Filipino culture. It has been pass from old to new generations. Through good times and bad times, the fiesta must go on. Each of its city and barrio has at their own local festivals. These are the seasons celebrated with all the display and show the fun-loving Filipino can handle and usually on the feast of their patron saints so that there is always a fiesta going on somewhere in the country.
Being an Iloco, the greatest and grandest fiesta is the Kannawidan Festival. This is celebrated annually by the people every 29th day of January to 5th day of February. Kannawidan Ylocos Festival had already established its identity as the prime festival of the province. It commemorate the foundation day of the Ilocos Sur as separate province. This event let the Ilocos to preserve old traditions, the province’ attractive products and practices and at the same time, promoting the local tourism industry. It drew local and foreign tourists as more entertaining events had been included in the celebration. And the richness of the province in heritage and unique cultures is another reason why people visit the place.
Every night, there are different programs planned by the government. There are also parades and prosessions. There are also different contests for elementary and high school students. These include traditional tribal rituals, choir and glee club competition, marching band contest, traditional music ensemble, dance drama, traditional and folk dances, contemporary dance competition and street dancing showdown. These events aimed to encourage young Ilocanos to learn these indigenous songs and dances for sustainability and preservation.
To sum up, the most significant effect is that it helps boost the demand of our products, more job opportunities and livelihood opportunities were crated and more income for our people were generated.